Bob Iger Teaches Business Strategy and Leadership
Former Disney CEO Bob Iger teaches you the leadership skills and strategies he used to reimagine one of the world’s most beloved brands.
Course curriculum
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1
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01 - Introduction
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2
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02 - Using Your Time Effectively
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3
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03 - Focus, Strategy & Priorities
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4
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04 - Taking Giant Swings Pixar Acquisition Case Study
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5
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05 - The Art of Negotiation
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6
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06 - Creating Brand Value
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7
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07 - Expanding Your Brand Marvel Acquisition Case Study
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8
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08 - Anticipating What Consumers Want
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9
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09 - The Importance of Risk-Taking
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10
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10 - Navigating Complex Deals 21st Century Fox Case Study
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11
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11 - Managing Industry Disruption Disney Plus Case Study
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12
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12 - Tenets for Success
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13
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13 - Conclusion
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