Course curriculum

  1. 1

    • 01 - Introduction

    • 02 - Starting a Campaign

    • 03 - Assessing Your Candidate

    • 04 - Researching Your Opponent

    • 05 - Working on a Campaign

    • 06 - The Campaign Plan

    • 07 - Understanding the Electorate and Targeting Voters

    • 08 - Polling and Focus Groups

    • 09 - Budgeting and Fundraising

    • 10 - The Campaign Message

    • 11 - Campaign Messaging Case Study

    • 12 - Public Appearances

    • 13 - Getting Your Message Out

    • 14 - Harnessing Social Media

    • 15 - Direct Mail

    • 16 - Slogans and Logos

    • 17 - Supporting Your Candidate

    • 18 - Mobilizing Volunteers

    • 19 - Debates

    • 20 - Keeping the Campaign on Track

    • 21 - Identifying Influencers

    • 22 - The End of the Race

    • 23 - The Current State of Politics

    • 24 - Parting Words